Noble Credit Union | Fresno State Membership Drive

Noble Credit Union partnered with Fresno State to bring members closer to the game-day experience, hosting tailgates at Fresno State football games as the centerpiece of a membership drive. I designed the visuals that tied the campaign together, blending the credit union’s brand standards with the university’s so both identities felt at home in one cohesive look. The work spanned handouts, in-branch screen graphics, and a ticket for a special cash cube experience. Depending on the audience, some pieces leaned into Fresno State’s branding, others into Noble’s, and some balanced both equally. The campaign was well received by members and drew strong turnout at the tailgates.