Akina Ohana Logo Design and Brand Identity

Akina Ohana is a Salesforce consultancy that focuses on creating Salesforce experiences that work with your team, not against it. I designed the full brand identity from logo through the website and collateral. The founder wanted the logo and brand to be friendly and easy-going and feature Hawaiian/tropical visuals as a reference to his cultural background; hence the name ‘Ohana’, which is the Hawaiian word for family. The goal was for his brand to feel like a family who has your back and not just another cold corporate Salesforce consultant. The challenge was to create a logo and brand that felt familial and easy-going while also not leaning too far into that direction and coming off as un-professional. The target audience and competition was taken into account and thus the final brand also needed, to some extent, to include elements that are familiar to the greater Salesforce space.